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Update Checklist - Marketing & Growth

Update Cadence

Weekly Updates during launch period, Monthly otherwise. Increase frequency if actively fundraising.

Pre-Update Checklist

Before You Start

  • [ ] Review analytics from past week/month
  • [ ] Check campaign performance metrics
  • [ ] Review competitor marketing activities
  • [ ] Assess budget remaining vs. planned spend

Update Process

1. Launch Plan (launch-plan.md)

  • [ ] Timeline still achievable?
  • [ ] Milestones on track or behind?
  • [ ] Dependencies identified and managed?
  • [ ] Budget adequate for remaining activities?
  • [ ] Risk mitigation plans still relevant?

2. Channel Strategy (channel-strategy.md)

  • [ ] Channel performance vs. expectations?
  • [ ] CAC/LTV ratios improving?
  • [ ] Channel mix still optimal?
  • [ ] New channels worth testing?
  • [ ] Underperforming channels being optimized?

3. Content & Campaigns

  • [ ] Editorial calendar on track?
  • [ ] Key messages consistent across channels?
  • [ ] SEO performance improving?
  • [ ] Social media engagement growing?
  • [ ] Email campaigns performing well?

Weekly Marketing Metrics

Track and update: - [ ] Website traffic (unique visitors, page views) - [ ] Sign-up conversion rate - [ ] Cost per acquisition (CPA) by channel - [ ] Email open/click rates - [ ] Social media reach and engagement - [ ] SEO rankings for target keywords - [ ] Content performance (top posts/pages)

Campaign Performance Review

For each active campaign: - [ ] Goals and KPIs defined? - [ ] Budget adequate for test period? - [ ] Creative assets performing? - [ ] Targeting refined based on data? - [ ] Learning documented for future campaigns?

Growth Loops

Monitor key loops: - [ ] User acquisition loop (referrals, virality) - [ ] Engagement loop (retention, activation) - [ ] Content loop (user-generated content, testimonials) - [ ] Partner loop (co-marketing, integrations)

Developer Marketing Specific

  • [ ] GitHub presence growing?
  • [ ] Developer communities engaged?
  • [ ] Technical content resonating?
  • [ ] Open source strategy effective?
  • [ ] Developer relations activities planned?

Budget Tracking

  • [ ] Spend vs. budget (weekly during launch)
  • [ ] ROI by channel calculated?
  • [ ] Reallocation decisions made?
  • [ ] Next month's budget planned?
  • 00-Command-Center: Include marketing milestones in sprint
  • 01-Product: Feature launches drive marketing calendar
  • 02-Market: Channel strategy informed by market research
  • 03-Brand: Messaging frameworks guide creative
  • 05-Beta: Beta users provide testimonials/case studies
  • 07-Fundraising: Traction metrics for investor updates

Red Flags

⚠️ If you notice: - CAC increasing >20% month-over-month - Conversion rates declining - Competitors gaining significant mindshare - Budget running out before launch - Key channels underperforming consistently

Time Budget

Weekly updates: 1-2 hours (metrics, quick optimizations) Monthly deep dive: 3-4 hours (strategy review, channel analysis) Launch period: 10-15 hours/week (intensive execution)

Last Updated: YYYY-MM-DD Next Review: [Weekly or Monthly]