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Channel Strategy

This document selects the channels and motions that efficiently reach our ICPs for AI Wallet. Objective: Define plays, content cadence, budgets, and metrics per channel to drive developer adoption.

ICPs and Objectives

  • Primary ICP: Indie AI developers and small SaaS companies building AI-powered applications
  • Secondary ICP: AI-first startups and scale-ups looking to reduce infrastructure costs
  • Tertiary ICP: Enterprise developers implementing AI governance and budget controls

Objectives: - Drive developer adoption of AI Wallet SDK - Build credibility through quality partnerships - Create sustainable growth loops through co-marketing - Establish thought leadership in AI governance space

Channel Mix and Roles

1. Developer-First Direct Channels

Primary Role: Core adoption driver - GitHub: Documentation, SDK repositories, example implementations - Developer Communities: dev.to, HackerNews, Reddit r/MachineLearning - Stack Overflow: Technical support and community building - AI/ML Conferences: Developer demos and technical talks

2. Partnership Channels

Primary Role: Credibility and reach multiplier - Platform Partnerships: OpenRouter, Vercel, LangChain - Infrastructure Partners: Cloud providers, AI service marketplaces - Template Ecosystem: Starter templates for common use cases

3. Content Marketing

Primary Role: Education and thought leadership - Technical Blog: Implementation guides, best practices - Case Studies: Partner success stories and use cases - Webinars: Technical deep-dives and integration tutorials

Plays and Motions per Channel

GitHub Strategy

  • Repository Structure:
  • Main SDK with comprehensive documentation
  • Example apps (chat, RAG, image generation)
  • Integration templates
  • Content Plan: Weekly commits, documented releases, responsive issues
  • Community Building: Answer questions, feature requests, contributor guidelines

Partnership Co-Marketing

  • OpenRouter Alignment: Joint documentation, shared use cases, cross-promotion
  • Vercel Integration: Template gallery inclusion, deployment guides
  • Revenue Sharing: Partner referral program with transparent economics
  • Co-Created Content: Joint blog posts, webinars, conference presentations

Developer Community Engagement

  • dev.to Series: "Building with AI Wallet" tutorial series
  • HackerNews: Strategic posts about AI governance and budget management
  • Reddit Engagement: r/MachineLearning, r/SideProject, r/startups
  • Discord/Slack: Active participation in AI developer communities

Content Plan and Cadence

Weekly Content Calendar

  • Monday: Technical tutorial or implementation guide
  • Wednesday: Community spotlight or partner feature
  • Friday: Product update or roadmap insight

Monthly Themes

  • Month 1: "Getting Started with AI Wallet" (onboarding focus)
  • Month 2: "Advanced Use Cases" (technical depth)
  • Month 3: "Partnership Success Stories" (social proof)
  • Quarter 1: "AI Governance in Practice" (thought leadership)

Asset Creation

  • Starter Templates: 3 production-ready templates (chat/RAG/image)
  • Video Content: Integration walkthroughs, demo implementations
  • Documentation: Comprehensive guides, API references, best practices
  • Case Studies: Detailed partner implementation stories

Budget and Resourcing

Content Creation Budget

  • Technical Writing: $2,000/month for documentation and tutorials
  • Video Production: $1,500/month for demo and tutorial videos
  • Design Assets: $1,000/month for graphics and templates
  • Total Content Budget: $4,500/month

Partnership Investment

  • Revenue Share: 20% of partner-sourced revenue
  • Co-Marketing Fund: $5,000/quarter for joint campaigns
  • Event Participation: $3,000/quarter for conference presence

Platform Costs

  • GitHub Pro: $4/month for enhanced repository features
  • Analytics Tools: $200/month for attribution tracking
  • Community Management: 10 hours/week of founder time

KPIs and Attribution

Primary KPIs

  • GitHub Stars: Target 500 stars by end of Q1
  • Repository Forks: Target 100 forks by end of Q1
  • Documentation Views: Target 5,000 monthly views
  • Partner Integrations: Target 3 live integrations by end of Q1

Engagement Metrics

  • Community Engagement: Comments, questions, discussions
  • Content Performance: Views, shares, time on page
  • Partnership Metrics: Co-marketing reach, joint content performance
  • Developer Feedback: Survey responses, feature requests, bug reports

Attribution Framework

  • First-Touch: Channel that introduced developer to AI Wallet
  • Multi-Touch: Track all touchpoints in developer journey
  • Last-Touch: Final interaction before integration
  • Partner Attribution: Specific partner referrals and conversions

"Works with AI Wallet" Directory Strategy

Directory Purpose

  • Showcase successful integrations and use cases
  • Provide credibility signals to potential adopters
  • Create discoverability for partner applications
  • Demonstrate real-world value and versatility

Qualification Criteria

  • Technical Integration: Must have implemented AI Wallet SDK
  • User Base: Minimum 100 active users or enterprise deployment
  • Value Demonstration: Clear budget or governance benefit shown
  • Quality Standards: Meets technical and UX requirements

Partner Incentives

  • Revenue Share: 15-25% of usage-based revenue
  • Co-Marketing: Joint press releases, case studies, webinars
  • Technical Support: Priority support and integration assistance
  • Directory Placement: Featured placement for quality partners

Integration Templates Strategy

Template Portfolio

  1. Chat Application: Complete chat app with budget controls
  2. RAG System: Document Q&A with usage tracking
  3. Image Generation: AI image creation with cost management
  4. API Service: Generic API wrapper for AI services

Template Features

  • Production Ready: Error handling, logging, monitoring
  • Well Documented: Step-by-step setup and customization
  • Customizable: Easy to modify for specific use cases
  • Best Practices: Security, scalability, maintainability

Distribution Strategy

  • GitHub Repository: Centralized template collection
  • Partner Platforms: Featured on OpenRouter, Vercel, etc.
  • Documentation: Integration guides and tutorials
  • Community: Shared in developer forums and communities

Success Metrics and Optimization

Weekly Reviews

  • Content performance and engagement
  • Community feedback and sentiment
  • Partnership pipeline and progress
  • Technical adoption and usage metrics

Monthly Analysis

  • Channel effectiveness and ROI
  • Partner contribution and satisfaction
  • Content strategy refinement
  • Budget allocation optimization

Quarterly Planning

  • Channel mix adjustment
  • Partnership strategy evolution
  • Content theme rotation
  • Resource allocation rebalancing

Source: MVPPlan-CloudCredits-Angels-01Nov25-ChatGPTPlus.pdf