04-Marketing-Growth

Purpose: Go-to-market execution and audience-specific marketing

Update Cadence: Weekly during launch, monthly otherwise

Key Files:

• launch-plan.md - Launch strategy and timeline
• channel-strategy.md - Marketing channels and tactics
• growth-loops.md - Compounding loops for developer and partner growth
• product-demo.md - Demo strategy for different audiences including YC
• differentiation.md - Market differentiation and competitive positioning
• distribution-strategy.md - Developer-first distribution strategy and phased rollout

Related Sections:

• 02-Market-Competitive - Market analysis
• 05-Beta-Partnerships - Beta pipeline
• 03-Branding-Creative - Brand identity
• 01-Product - Product positioning

Cross-Links:

• Market Timing → GTM timing aligned with market window
• Competitive Analysis → Competitive insights inform marketing strategy
• Beta Testing Plan ← Beta users fuel early marketing
• Brand Strategy → Brand informs messaging
• MVP Specs → Product features shape positioning
• User Needs → User insights drive marketing messaging

Marketing → Growth Connection:

Developer-first GTM strategy leverages beta user success stories and community engagement for organic growth.