Update Checklist - Branding & Creative

Update Cadence

Annual Review - Unless pivoting, review annually. Update if product positioning changes significantly.

Pre-Update Checklist

Before You Start

[ ] Review customer feedback on messaging (Section 05)
[ ] Check website analytics for bounce rates by page
[ ] Analyze competitor messaging shifts
[ ] Gather input from sales/conversations (if any)

Update Process

1. Brand Strategy (brand-strategy.md)

[ ] Brand positioning still accurate?
[ ] Value proposition resonating with target audience?
[ ] Brand personality consistent across touchpoints?
[ ] Visual identity guidelines still followed?
[ ] Update brand voice if needed

2. Narrative Backbone (narrative-backbone.md)

[ ] Core story still compelling?
[ ] Problem/solution narrative still relevant?
[ ] Differentiation clear and credible?
[ ] Emotional connection authentic?
[ ] Different versions (30-sec, 2-min, 10-min) aligned?

3. Messaging Frameworks (messaging-frameworks.md)

[ ] Developer messaging still accurate?
[ ] Enterprise messaging resonate with buyers?
[ ] Partner messaging align with co-marketing?
[ ] Investor messaging reflect market opportunity?
[ ] Key messages consistent across audiences?

What to Check

[ ] No conflicting messages across sections
[ ] Tone of voice consistent
[ ] Visual identity applied correctly
[ ] All messaging backed by product reality

Creative Assets Checklist

[ ] Logo files current and accessible
[ ] Screenshots/product images updated
[ ] Brand guidelines documented
[ ] Template library maintained
[ ] Photo/icon library curated

Audience Alignment

For each audience, verify: - [ ] Internal: Clear on brand promise and personality - [ ] Developers: Technical benefits clear and compelling - [ ] Enterprise: ROI and risk mitigation communicated - [ ] Partners: Value proposition for co-marketing clear - [ ] Investors: Market opportunity and differentiation compelling

Usage Guidelines

[ ] Team knows where to find brand assets
[ ] External partners have brand guidelines
[ ] Consistent application across channels
[ ] Review process for external materials

01-Product: Brand must reflect product reality
02-Market: Positioning aligns with competitive landscape
04-Marketing: Messaging frameworks used in campaigns
05-Beta: Brand tested with real users
07-Fundraising: Investor messaging critical for fundraising

When to Update

Update immediately if: - Product positioning fundamentally changes - Target audience shifts significantly - Competitive landscape requires repositioning - Customer feedback indicates brand message isn't landing

Time Budget

Annual review: 6-8 hours (comprehensive audit) Mid-year pulse check: 2 hours (quick alignment check) Rapid pivot: 1-2 days (if major repositioning needed)

Last Updated: YYYY-MM-DD Next Review: [Annual date]