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title: Messaging Frameworks - Audience-Specific Communication summary: Tailored messaging templates for different audiences: developers, enterprises, investors, partners, and public owner: founder status: active audience: [internal] last_updated: 2025-11-07

Messaging Frameworks

This document codifies messaging hierarchies for AI Wallet by audience and channel. Objective: Provide reusable narratives, proof points, and objection handling for consistent communications.

Suggested Sections

  • Master value message
  • Audience-specific messages
  • Proof points and RTBs
  • Objections and responses
  • Copy snippets and examples
  • Governance and updates

Audience Messages — Excerpts (Competition-Narratives-MVPSpecs-04Nov25-ChatGPTPlus.pdf)

  • Developer: “Drop‑in login + wallet for AI usage; keep your gateway (OpenRouter/Vercel), get identity, budgets, and consent receipts with a small SDK.”
  • Investor: “Moat is cross‑router identity + portable receipts + distribution surface; not another router. Adoption across many apps compounds defensibility.”
  • Partner: “Neutral layer that complements your gateway; co‑marketing and a curated directory (‘Works with AI Wallet’) drive quality usage.”

Sources - archive/AI_Wallet_Topical_Threads/Competition-Narratives-MVPSpecs-04Nov25-ChatGPTPlus.pdf