03-Branding-Creative

Purpose: Brand identity and creative assets

Update Cadence: Annual review (unless pivoting)

Key Files:

• brand-strategy.md (brand positioning and naming decisions)
• visual-identity.md (logos, colors, design guidelines)
• messaging-frameworks.md (audience-specific messaging)
• narrative-backbone.md (core story and narrative)
• creative-assets.md (logos, screenshots, diagrams)