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Update Checklist - Market & Competitive

Update Cadence

Quarterly Refresh - January, April, July, October (or when major market events occur)

Pre-Update Checklist

Before You Start

  • [ ] Review tech news and industry reports from past quarter
  • [ ] Check competitor websites, pricing, feature announcements
  • [ ] Analyze search trends for relevant keywords
  • [ ] Review sales conversations for market insights

Update Process

1. Competitive Landscape (competitive-landscape.md)

  • [ ] New competitors entered market?
  • [ ] Existing competitors changed pricing/positioning?
  • [ ] Any M&A activity in the space?
  • [ ] Our differentiation still valid?
  • [ ] Update competitor profiles with latest info

2. Segment Analysis (segment-analysis.md)

  • [ ] Developer segment trends changing?
  • [ ] Enterprise adoption patterns shifting?
  • [ ] Cloud provider strategies evolving?
  • [ ] New use cases emerging?
  • [ ] Update TAM/SAM calculations

3. Market Timing (market-timing.md)

  • [ ] Overall market readiness improving?
  • [ ] Economic conditions affecting adoption?
  • [ ] Regulatory changes impacting demand?
  • [ ] Technology trends (AI, cloud) creating tailwinds?
  • [ ] Still optimal to launch now?

What to Check

  • [ ] All data sources cited and recent (within 90 days)
  • [ ] Pricing benchmarks current
  • [ ] Market size estimates validated
  • [ ] Competitive positioning still unique

Key Research Sources

  • [ ] Gartner/Forrester reports (check quarterly)
  • [ ] Competitor websites and pricing pages
  • [ ] Industry newsletters and blogs
  • [ ] Developer surveys (Stack Overflow, GitHub)
  • [ ] Cloud provider roadmaps

Market Intelligence Dashboard

Track quarterly: - [ ] Number of new competitors - [ ] Average competitor pricing changes - [ ] Customer acquisition trends in target segments - [ ] Technology adoption curves - [ ] Economic indicators (funding, M&A)

  • 01-Product: Competitive insights inform MVP priorities
  • 03-Branding: Market positioning drives messaging
  • 04-Marketing: Timing insights affect launch strategy
  • 05-Beta: Target segments validated with beta users
  • 07-Fundraising: Market size/competition critical for investors

Red Flags

⚠️ If you notice: - Market timing window closing - Competitive moat eroding - Target segments not adopting as expected - New entrant with significantly better solution

Time Budget

Quarterly deep dive: 4-6 hours Monthly pulse check: 45 minutes (quick competitive scan)

Last Updated: YYYY-MM-DD Next Review: [Quarterly date]