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Segment Analysis

This document prioritizes customer segments for AI Wallet by need intensity, budget, and ease of adoption. Objective: Choose initial ICPs and sequencing to maximize early traction and efficient learning.

Suggested Sections

  • Segments and JTBD mapping
  • TAM/SAM/SOM and budget
  • Buying center and procurement
  • Pain intensity and urgency
  • Willingness to pay and pricing
  • Prioritization and sequencing